World-famous grab-and-go breakfast burrito and live artisans set to elevate the ground-level experience this October.
The 54th ExxonMobil Albuquerque International Balloon Fiesta® is set to launch October 3–11, and this year’s event promises ground-level activations to match the aerial view. Beyond taking in breathtaking mass ascensions and evening balloon glows, guests can explore a diverse array of tastes and crafts from more than 100 curated food, merchandise, and artisan vendors gathered from across the country.
Highlights along Main Street’s 1/3-mile include many local artisans – guests can pick up one-of-a-kind art from Native American Traders, savor authentic New Mexican flavors like chile relleno burritos from Chile Traditions, or witness live, high-energy wood carving demonstrations by Bear Hollow Wood Carvers.
“Main Street is the heartbeat of experience on the ground at Balloon Fiesta,” said Julie Morgas Baca, Albuquerque International Balloon Fiesta Executive Director. “While the balloons paint the sky, our vendors create an unforgettable festival atmosphere full of local culture, world-class craftsmanship, and classic New Mexico flavors.“
This year, several vendors are making their debut at Balloon Fiesta, including Crepe Crazy, Olympia Café, Pit Happens, Potato Hut, Mini Donut Co., Capy Caricatures, HushHush Farm, Memoreez, Nature’s Lounger, and Mike’s Jerky.
Returning crowd favorites include staples like Blake’s Lotaburger, Perico’s, and Tom Thumb Mini Donuts. Balloon Fiesta famously introduced the “grab-and-go” breakfast burrito, ultimately creating a beloved regional culinary tradition, which will be featured at food concessions throughout the park. New Mexico Piñon Coffee returns as the Official Coffee Sponsor, serving hot brews to keep guests warm and caffeinated from early morning sunrise ascensions through nighttime balloon glows.
For more information on schedule details, vendor locations, and ticket information, visit balloonfiesta.com.
Full list of Balloon Fiesta’s 2026 food and merchandise vendors and artisans:
2026 Food Vendors:
- Baskin Robbins/Poppy’s Coffee
- Bing Tea
- Blake’s Lotaburger
- Cheese Curds and Hand Dipped Corn Dogs
- Chile Traditions
- Chocolate Chip Cookie Company
- Crazy Pineapple
- Crepe Crazy
- Cruising Cones
- Curry Leaf
- Dunkin Donuts (three locations)
- Flavor Of Tabasco
- Fry Factory
- Fryin Brian’s
- G & G Concessions
- Gourmet Doner Kebab
- Hatch Shack
- Indonesian Satay
- JPZ Concessions
- Just Squeezed (three locations)
- Krispy Kreme Doughnuts
- Luckys Pizzeria
- New Mexico Piñon Coffee (three locations)
- New York Deli Southside
- Olympia Cafe
- Perico’s
- Pit Happens
- Potato Hut
- Platero Fry Bread
- Quesada’s
- Red Roadrunner LLC
- Rex’s Hamburgers
- Seafood Cajun Concessions LLC
- Sugar Shack
- The Sweet Spot
- Tom Thumb Mini Donuts (two locations)
2026 Merchandise Concessions:
- All Tribe Silver
- America250
- Arizona Tube Art
- Balloon Hat Man (two locations)
- Balloon Souvenirs
- Best Selection Southwestern Jewelry and Gifts
- Betterliving
- Capy Caricatures
- Corksmith – Pop, Pour, Preserve
- Cutco
- Daiwa by U.S Jaclean, Inc.
- DAJO Adventure Gear, LLC
- Discover Balloons
- Eddie Valentin LLC
- Guatemaya Imports
- HushHush Farm
- Inka Gold Art LLC
- Kendra Scott
- Maritza’s Colors
- Mayan Art
- Memoreez
- Montgolfier Gifts
- Nature’s Lounger
- New Mexico Quilters Association
- Pandora
- Peruvian Inkas Art
- Plano Pin Company, Inc.
- Scooter/Wheelchair Rentals
- ShannieGirl
- Southwest Sky (two locations)
- Teams Hot Sports
- The Mas Boutique/Leashes by Liz
- Toadland Pewter Casting Co.
2026 Artisans:
- Akala’s Jewelry
- Astra Statera Art
- Blended with Nature
- BondFire Permanent Jewelry
- Celtic Moon Studios, LLC
- Colorburst Studios
- Hope Springs Gourmet Foods & Artistry
- House of Hatters
- Inkchievous
- James Rogers Silversmiths
- Jennifer Patterson Designs
- Judy Brandon Jewelry
- K and C Naturals LLC
- Luis Javier Quinche
- Michelle’s Art Design
- Mike’s Jerky
- Native American Traders
- One Offs Plus
- Remnants by Studio G7
- Ridge Line Rings
- Smokin Joe’s Custom Art
- Studio G7
- Sundreams by Kate
- Tazzylfe
- The Doodle Shop
- The Head’s Creation
- True Honey Teas
- Victoria’s Southwest Designs
- Zion Blankets