Media

The Albuquerque International Balloon Fiesta countdown is underway as we get closer to the 46th, "Inflate Your Imagination" Balloon Fiesta, October 7-15, 2017!

Media Registration

Applications for the 2017 Balloon Fiesta are now available, here. Please allow two weeks for our team to review submitted applications.

If you are a member of a large production crew (a crew that will visit Balloon Fiesta over several days, with more than five crew members), please send an email to so that we may register you separately.

Qualifying Media 

Thank you for your interest in covering the Albuquerque International Balloon Fiesta as working media. We welcome members of the media from all media categories including broadcast, print, photography and digital. In order to qualify for media credentials, you must be a member of the working media, meaning the work you produce at the Balloon Fiesta, must be developed to be shared with a larger audience, on a qualifying media platform. 

If you are applying for media credentials as “traditional media” (broadcast and print), you will need to provide an official letter of assignment from a management of the media assigning you to do the work (i.e. editor, publisher, news director) that can be verified.  The material produced will be scheduled for broadcast/print within a year of attending the 2017 Balloon Fiesta. If it is a longer term project please include additional information as an attachment to your letter of assignment.

 If you are applying for media credentials as “social media”(twitter, Instagram, facebook, snapchat) please list the public and verified social media accounts for the Balloon Fiesta media team to review. We will review the respective threads for relatable themes, such as travel, events, tourism, etc. 

If you are applying for media credentials as a “blogger” (can be written, verbal or visual content) please identify your blog’s website address.  The Balloon Fiesta team will review most recent posts for consistent posting (at least once a month), as well as relatable themes such as travel, events, tourism, etc.

 If you are creating items for “spec” or for sale/resale you will not be granted media credentials to cover the event.

We look forward to working with you this year, if you have any questions, please email our media team directly at 

 

Balloon Fiesta Media Resources

The Media Planner is a condensed version of the Media Guide (available at a later date and at media check-in). It will help you plan for your trip, coverage of the event or help to guide you when developing a story, if you are unable to visit Albuquerque for this year’s Balloon Fiesta.  Click here to download.

For story ideas, news releases and a downloadable version of the 2016 Media Guide, please click here. The 2017 Media Guide will be available closer to the event. 

Event Information

This year will mark the 46th time that the Balloon Fiesta has filled Albuquerque’s crystal blue skies. The Balloon Fiesta is still the premier international ballooning event, powered by the perfect October climate and a phenomenon called the "Albuquerque Box," (a combination of weather patterns and geographic landscape, the box allows balloonists to control and even retrace their adventure).

The place to be in October is at Balloon Fiesta Park. The 360 acre Park with 100 acres of grass and booths will be filled with balloons and concessions selling everything from traditional New Mexican food to balloon memorabilia. Each year balloon teams from around the world participate in the event and news coverage originates from more than 50 countries. It has become the most photographed event in the world.

Credentials will be provided to accredited organizations and individuals. The credentials package includes a parking pass, admission to the event, access to the media hospitality and work center and media photography towers positioned around Balloon Fiesta.

Media Coverage

Since the first Balloon Fiesta in 1972, media representing over 50 nations have covered this newsworthy event.  With coverage reaching over 57.3 million viewers, media outlets covering Balloon Fiesta have included the NBC Today Show, USA Today, The Weather Channel, CNN, The Washington Post, The New York Times and HLN Network.

Creating an interactive experience for readers, news and travel bloggers from around the world have generated viral stories from Balloon Fiesta. Top online media include The Huffington Post, Buzzfeed, Fodors, Rand McNally, Yahoo News and Instagram.

#BalloonFiesta on Social Media

With 53 million impressions generated over the span of nine days, social media broadcasts the experience of Balloon Fiesta across the world. The community of Balloon Fiesta fans on social media brings the visual experience to cyberspace.

Social media influencers and community managers are encouraged to apply for media credentials. For social media questions, email .

The official hashtag of the event is #BalloonFiesta. Connect with us on the following social networks for event updates:

Facebook | Twitter | Google+ | Instagram | YouTube | Pinterest

Media Updates

To receive updated information, register for email updates by providing your email address to .

Of course if you have any questions, you can always feel free to email or call (505) 898-8689.

Balloon Fiesta Photo Requests

If you represent a media organization that would like to publish an official Balloon Fiesta image, please fill out the form here http://www.balloonfiesta.com/media/media-images.

 

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