Event News & Updates

Oct 4, 2017

Canon U.S.A. Renews 3 Year Sponsorship of the AIBF


MELVILLE, N.Y., October 4, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a renewal of its partnership with world-renowned attraction and destination the Albuquerque International Balloon Fiesta, taking its presenting sponsorship of the event through 2020. This renewed sponsorship marks Canon’s commitment to this destination attraction as well as the Albuquerque community, an area where Canon calls home with two call centers that service the majority of the Company’s customers. To mark this momentous three-year sponsorship renewal, Canon will be sponsoring the opening Mass Ascension and closing Night Magic™ Glow events.  

"It’s been a true honor to serve as the presenting sponsor of the Albuquerque International Balloon Fiesta since 2015,” said Eliot Peck, senior vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. "It is a place to let your imagination run wild and is truly awe-inspiring as colorful giants fill the sky – the ideal setting for photographers and videographers to capture spectacular images”

As one of the most photographed events in the world, the Balloon Fiesta offers many photo opportunities creating memories of a lifetime. This year’s 46th annual event will take place Oct. 7-15, 2017 in Albuquerque, New Mexico, featuring over 500 hot air and gas balloons, of which the Balloon Fiesta anticipates almost 100 of those to be special shape balloons. Canon joined forces with the Balloon Fiesta as the Official Imaging Company in 2015.

"We are thrilled to continue our partnership with Canon as the Fiesta’s Presenting Sponsor for the next three years,” said Balloon Fiesta board president, Jay Czar. “This event is a crux of the Albuquerque community and Canon’s support over the years has helped our guests create lasting memories.”

With this renewal, Canon will continue hosting hands-on activities allowing attendees to try its wide array of products to bring their experience to life. Canon imaging experts will provide educational experiences to help attendees capture photos and videos like never before. Attendees will have the opportunity to borrow the latest Canon technology from the Main Street booth where they can also print complimentary souvenir photo prints and use Canon’s interactive photo booth.                                                                                                                                        

About Albuquerque International Balloon Fiesta

The Albuquerque International Balloon Fiesta is an annual festival of hot air balloons that takes place every October in Albuquerque, New Mexico, USA. It is the largest gathering of balloons and balloonists in the world. For details on events, schedule, entertainment and photographs visit our website www.balloonfiesta.com and follow us on Twitter @BalloonFiesta and Facebook.

About Canon U.S.A., Inc.
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With Approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016†. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performing green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact .

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† Based on weekly patent counts issued by United States Patent and Trademark Office.