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Mar 28, 2013

Albuquerque International Balloon Fiesta® Selects Food Concession Manager & Sportswear Provider

Process Benefits Locally Operated and New Mexico Owned Business


Albuquerque, NM – The Albuquerque International Balloon Fiesta® (AIBF) announced Thursday the selection of Ovations Food Services as its Food Concession Manager and Graphic Connection as the provider of licensed official apparel and sportswear.  The AIBF Board of Directors awarded contracts to both organizations following a formal selection process that included a combined eleven companies, many of them with an existing New Mexico presence.

“We were impressed by the local expertise in the food concession and sportswear apparel industries,” says Bill Walker, President of the AIBF Board of Directors.  “Our process, and ultimately our guests will benefit as a result of these respective partnerships.”

Graphic Connection, an Albuquerque-owned and operated business, will provide artwork and production for all Official Balloon Fiesta ® apparel and sportswear, including the popular Balloon Fiesta® jackets.

“We are excited to be selected as the new merchandise vendor for the Balloon Fiesta,” stated Graphic Connection’s owner, Scott Creagan.  “We pride ourselves on the quality of customer service and products we provide to all of our customers.  Graphic Connection has always been committed to our local community and the State of New Mexico, and we are honored to be affiliated with the Balloon Fiesta”.

Ovations Food Services, the existing Food Concession Manager, has locally-based operations at Albuquerque Isotopes Park and provides similar services at the Santa Ana Star Center in Rio Rancho. For the 2013 Balloon Fiesta, food vendors at Balloon Fiesta Park will have two options to choose from.   One option will include a rental fee equal to 30 percent of gross revenue with a minimum fee of $3,350 per 10’ frontage.  Another, new option will include a flat fee payment of $3,850 per 10’ frontage.  All of the fees are based on the location and frontage footage of the concession.

“We are delighted to continue to oversee the food and beverage services for the Balloon Fiesta,” says Ken Young, President and CEO of Ovations Food Services.   “We look forward to working with the Balloon Fiesta and community in moving forward to improve the customer experience at Balloon Fiesta Park.”

About the Albuquerque International Balloon Fiesta®

The Albuquerque International Balloon Fiesta® is an annual festival of hot air balloons that takes place every October in Albuquerque, New Mexico, USA.  It is the largest gathering of balloons and balloonists in the world. For details on events, schedule, entertainment and photographs visit our website and follow us in on Twitter @BalloonFiesta and Facebook.

Contact: Tom Garrity, The Garrity Group 505.898.8689,


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Balloon Fiesta Park

(For GPS planning only)
5000 Balloon Fiesta Pkwy NE

Mailing address

4401 Alameda NE
Albuquerque, NM 87113


Local: (505) 821-1000